LET'S TALK ADVERTISING
a full-service advertising and marketing agency
Are you tired of dealing with multiple marketing agencies? Relax, those days are over. Not only is Freed an award-winning creative boutique, we are also a media buying agency, a digital shop and a strategy firm all rolled into one. Whether you need a fully-integrated, multi-channel awareness campaign, highly targeted digital, savvy branding, social media expertise, or exceptional media muscle, you name it, we do it. And we do it on time, on target, and on budget. We do more than just get our clients noticed – we get results.
need an agency? or a project? let’s chat.
- Capabilities -
Market Research
- Online surveys
- Competitive analysis
- Benefits Testing
(Our customized focus group method)
Branding
- Naming/Themeing
- Positioning
- Tagline development
- Logo design/color palette
- Brand standards
PLANNING & STRATEGY
- Vision/Mission
- SWOT analysis
- Goals/Action plan
- Market trends
- ROI
- Budget recommendations
TACTICS AND EXECUTION
- Traditional & Digital advertising
- Specialty items
- Videos/Explainer videos
- Mobile & Email marketing
- Website development
- SEO/SEM- PPC
- Guerilla Marketing
- Spanish translation and transcreation
PR/SOCIAL MEDIA MARKETING
- Social media strategy, promotions, execution
- Blogging
- Engagement strategies
- Press releases
- Media relations
EVENT PLANNING & PROMOTIONS
- Concept through production
MEASUREMENT
- Sales/traffic reporting
- Google Analytics
- Social media metrics
- Email metrics
- Call tracking
- Custom reporting
HECHO EN H-TOWN
Freed is headquartered in one of the most diverse cities in the country and takes pride in its multi-cultural marketing capabilities. We have transcreated Spanish-language advertisements for a wide range of clients, including IKEA Houston, Mercedes-Benz of Sugar Land, San Jacinto College, Victoria College, Arroz SOS, Cypress-Fairbanks ISD, Bel Furniture, and the Ramji Law Group. This messaging is designed to resonate and connect with the Hispanic audience, going beyond the mere translation of English ads into Spanish.
LONG-TERM RELATIONSHIPS ARE OUR SPECIALTY, WITH BOTH CLIENTS AND EMPLOYEES. WANT TO WORK TOGETHER?
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Client Experience -
Arroz SOS
Riviana Foods
Challenge
Arroz SOS, a storied Mexican rice brand, had stopped marketing in Mexico City and surrounding areas. Consequently, awareness was beginning to wane. This gave chief competitor, Verde Valley, the chance to steal market share. Parent company Ebro North America came to Freed to help increase sales and re-establish Arroz SOS as a quality brand.
Solution: Branding is the answer in any language.
Freed started with re-establishing the Arros SOS name and created a way to make it memorable while resonating with the family oriented, Hispanic cooking community. In our photography, we placed a SOS bag next to mouth-watering dishes, then added headlines that ended in SOS to describe just how remarkable Arros SOS makes the recipe. This concept was used over multiple media platforms, including television, print, outdoor and transit.
Result
Sales increased almost 30% over the prior year, allowing the brand not just to recapture their lost market share, but to markedly increase it.
